Clean + Kind - Full Custom Shopify Store Built in 14 Days
A US clean skincare brand needed a Shopify store that matched their science-first identity. We built every page, section, and flow from scratch - custom Liquid, ingredient education architecture, and a conversion-optimised PDP system - delivered in 14 days.
Project Details
The Challenge
Clean + Kind is a US clean skincare brand built on a strong product philosophy - non-toxic, research-backed formulations with full ingredient transparency. But they had no Shopify store capable of communicating that identity. They needed more than a standard theme install: the store required custom Liquid development to support ingredient education pages, a medical advisor showcase, a science-forward PDP layout, and a brand UI system that matched their premium-but-accessible positioning. The full store had to be live and production-ready in 14 days.
Our Strategy & Execution
We took a structure-first approach. Before writing a single line of Liquid, we mapped the full store architecture: homepage, collection pages, product detail pages, ingredient deep-dive pages, about/brand story page, and supporting policy and contact templates. Each template was scoped against Clean + Kind's brand identity - clean whites, soft greens, minimal typography - and built to carry ingredient science content without losing conversion focus. We built entirely within Shopify 2.0's section and block system, using metafields to power dynamic ingredient data across PDPs and education pages. The ingredient carousel featuring Copper Peptides, Hyaluronic Acid, Niacinamide, and others was built as a custom Liquid section with cleanliness score display, linking out to dedicated ingredient education pages. Every page was QA'd for mobile performance, image optimisation, and load speed before handoff.
How We Built a Production-Ready Shopify Store in 14 Days
By pre-scoping every template before development began, we eliminated rework. Each day had a defined output: architecture and wireframes on Day 1-2, homepage and global header/footer on Day 3-4, PDP and collection templates on Day 5-7, ingredient pages and about page on Day 8-10, cart, checkout, and policy pages on Day 11-12, and full QA, speed optimisation, and launch prep on Day 13-14. The result was a fully custom Shopify store handed off on schedule with zero scope gaps.
Key Accomplishments
Execution Breakdown
Every page and flow built as part of one connected Shopify system.
Store Architecture & Scoping: Full template map, section/block architecture plan, metafield schema design, and Shopify 2.0 structure scoped before a single line of code was written.
Homepage & Global Elements: Custom homepage sections including hero banner, ingredient carousel, brand story block, values section, featured collection grid, and social proof - plus global header, announcement bar, and footer.
Product Detail Pages: Custom PDP layout with ingredient transparency panel, usage instructions block, medical advisor credibility section, trust badges, and mobile-optimised image gallery with variant selectors.
Ingredient Education Pages: 9+ individual ingredient pages built with cleanliness score display, benefit copy, and cross-link to relevant products.
About & Brand Story Page: Full brand story page including founder quote section, medical director profile, brand values block, and brand philosophy statement sections - all built as reusable custom Liquid sections.
QA, Speed & Launch: Full mobile and desktop QA across all templates, image compression and lazy-load implementation, GA4 pixel setup, page speed audit, and final pre-launch checklist sign-off in 14 days.
Build Timeline
Template map, metafield schema, section plan
Homepage, header, footer, collection pages
Product pages, ingredient panels, gallery
9 ingredient pages with cleanliness scores
About, cart, policy, contact templates
Mobile QA, speed audit, GA4, live handoff
Channel Metrics
Architecture to live handoff
Built from scratch in Liquid
No pre-built theme shortcuts
Sections, blocks, and metafields
Optimised across all device sizes
Scoped, built, and launched by Hungers
What Clean + Kind Walked Away With
A complete Shopify foundation the brand could own, edit, extend, and scale after handoff - not just a fast theme launch.
A full custom Shopify 2.0 store built around Clean + Kind's science-first skincare positioning.
A reusable page-template system covering homepage, collections, PDPs, ingredient education, about, cart, policy, and contact flows.
Metafield-powered ingredient architecture that lets the team manage cleanliness scores, benefits, and product relationships without developer support.
Dedicated ingredient education pages for Copper Peptides, Hyaluronic Acid, Niacinamide, Shea Butter, Azelaic Acid, Tallow, Mandelic Acid, Manuka Honey, and Panthenol.
A conversion-focused PDP system with trust, ingredient transparency, usage education, and mobile-first buying flow built into the template.
A production-ready store handed off in 14 days with QA, speed optimisation, GA4 setup, and launch checks completed.
14 days did not mean shortcuts. It meant every template, section, and metafield relationship was scoped before development began.
Clean + Kind - Custom Shopify Build
We replicate this full custom Shopify architecture, page system, and UX structure across every store we take on.
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