Urban Threads — 4.1x ROAS Growth

The Challenge

Urban Threads Co. was stuck at a rigid scaling ceiling of $20,000 per month. Their paid media efforts on Meta suffered from high creative fatigue, fragmented target groupings, and an unoptimized mobile interface that led to a low 1.4% store conversion rate. They were wasting 60% of their ad spend on broad audiences that didn't convert.

Our Strategy & Execution

We audited their entire digital funnel and executed a clean overhaul. First, we implemented our Broad-Targeting Sandbox media buying system on Meta and TikTok Ads, purging narrow interest configurations. Second, we produced and launched 40+ high-intent visual hooks and raw UGC angles within week one to let Meta's machine-learning target the buyer. Finally, we rebuilt their Product Detail Pages (PDP) with responsive pricing anchors and clear trust badges.

How We Rebuilt Creative-Led Paid Funnels to Unlock Scale

By treating creative as the primary vehicle for target matching, we unlocked vertical scale without ad fatigue. Our Sandbox testing campaign quickly segmented winner angles, which we then moved into scaled evergreen campaigns. This preserved high social proof while directing high volumes of warm, intent-driven traffic to a highly optimized Shopify checkout path.